Global and Transnational Business: Strategy and Management

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Business & Economics
Global and Transnational Business:...

Global and Transnational Business: Strategy and Management

Name: Global and Transnational Business: Strategy and Management
ISBN: 9780470867792

George Stonehouse, David Campbell, Jim Hamill, Tony Purdie

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A textbook emphasizing global and transnational business strategy, rather than international or multinational strategy and management, reflecting changes in the environment of international business since the early 1980s. It develops an understanding of global business and globalization of the business environment, and examines global and transnational business management. No date is mentioned for the first edition; the second focuses more on knowledge as a source of transnational competitive advantage, and reduces the case studies from six to two-on Nike and McDonald's.

Categorias:

Business & Economics

Ano:

2004

Edição:

Editora:

Wiley

Idioma:

english

Páginas:

496

ISBN 10: