Artistic Transfer: Efficiency Through Unruly Thinking

Creativity is not a prisoner of art! Non-conformist, non-linear, unruly thought and action have always led to great works of art, pathbreaking inventions and forward-looking perspectives, helping us deal with social, ecological and economic challenges. But how can it find its way into our everyday working life? The crucial step, Ursula Bertram contends, is to reach a synergy of logically justifiable knowledge and the capacity to navigate in open systems.
To find out how such synergy could come about, Ursula Bertram has observed the strategies and principles of artists, theatre directors, musicians and unruly thinkers and compared them with the stories of physicists, mathematicians, managers and researchers. She shows that when artistic thought is circulated and tested in fields beyond the arts, an extremely efficient pattern called artistic transfer emerges.
With contributions by Bazon Brock, Werner Preißing, and others.