Retail marketing management

Main
Business & Economics - Industries
Retail marketing management

Retail marketing management

Name: Retail marketing management
ISBN: 9781405870313

David Gilbert

0 / 0

0 comments

Quanto Você gostou deste livro?

Qual é a qualidade do ficheiro descarregado?

Descarregue o livro para avaliar a sua qualidade

De que qualidade são os ficheiros descarregados?

For undergraduate and postgraduate courses in Retail Marketing and Marketing Management, and HND Retail Marketing. The second edition of this highly successful text offers a unique approach that combines retail marketing theory with the newer retail concepts and international examples. Building on the first edition this text starts by looking at the nature of retailing as an activity, then introduces retail marketing, followed by a discussion of consumer behaviour, the retail marketing mix, and other important issues such as location strategies, branding, the application of IT and ethics. This text takes an integrated approach to explaining the process of internationalisation, and the inclusion of plenty of international examples reinforces this approach. This book is seen as one of the few that fully integrates retailing and marketing.

Categorias:

Business & Economics - Industries

Ano:

2004

Edição:

2. ed., 4. print

Editora:

Financial Times/Prentice Hall

Idioma:

english

Páginas:

473